cx77 Privacy Policy

1. About This Policy

This Privacy Policy ("Policy") describes how cx77 ("cx77", "we", "us", "our") collects, uses, stores, shares, and protects personal data in connection with your use of the cx77 platform, including the website at cx77.app, any associated interfaces, and all services provided therein including online casino games, sports betting (including cricket betting), live dealer tables, and account management functions.

This Policy should be read alongside the cx77 Terms & Conditions and Responsible Gaming Policy, which together govern your relationship with cx77.

cx77 is committed to handling your personal data responsibly and in accordance with applicable data protection principles, including purpose limitation, data minimisation, and security by design.

2. Data Controller

cx77 is the data controller in respect of personal data collected through the cx77 platform. As data controller, cx77 determines the purposes and means of processing your personal data as described in this Policy.

If you have any questions regarding this Policy or cx77's data practices, please contact cx77 support via live chat (available 24/7 on the platform) or by email at [email protected] (plain text – not a clickable link).

3. Data We Collect

cx77 collects the following categories of personal data:

• Registration Data: Full name, date of birth, email address, username, and any other information provided at account registration.
• Identity Verification (KYC) Data: Copy of CNIC (Computerised National Identity Card) or passport, and where required, proof of address and source-of-funds documentation.
• Financial Data: Details of deposits and withdrawals including payment method type, transaction amounts in PKR, and transaction reference numbers. cx77 does not store full bank account numbers or JazzCash/Easypaisa PIN codes.
• Account Activity Data: Login history (including IP addresses, device type, and timestamps), betting and gaming history, bonus usage, session duration, and account settings.
• Communications Data: Records of communications between you and cx77 support via live chat or email, including support ticket contents.
• Technical Data: Browser type and version, operating system, device identifiers, and cookies and similar tracking technologies as described in Section 7.
• Responsible Gaming Data: Any deposit limits, self-exclusion requests, or responsible gaming tool settings applied to your account.

4. How We Use Your Data

cx77 uses your personal data for the following purposes:

• Account Management: To create, maintain, and operate your cx77 account, process your cx77 login, and deliver the services you request.
• Identity Verification: To verify your identity and age (18+) as required by our KYC procedures and applicable compliance obligations.
• Payment Processing: To process PKR deposits via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other accepted methods, and to process withdrawal requests to verified accounts.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, money laundering, and other prohibited conduct on the cx77 platform.
• Responsible Gaming: To enforce responsible gaming tools including deposit limits, self-exclusion, and session management features set on your account.
• Customer Support: To respond to your support enquiries, complaints, and account-related requests.
• Legal Compliance: To meet our obligations under applicable anti-money laundering, licensing, and data protection regulations.
• Platform Improvement: To analyse aggregated, anonymised platform usage data to improve cx77 services, identify technical issues, and enhance user experience.
• Marketing (with consent): To send promotional communications about cx77 bonuses, new games, and offers where you have opted in to receive such communications.

5. Legal Basis for Processing

cx77 processes your personal data on the following legal bases:

• Contract Performance: Processing necessary to deliver the services you have requested, including account management, payment processing, and gameplay.
• Legal Obligation: Processing required to comply with applicable legal and regulatory obligations, including KYC verification, anti-money laundering checks, and licensing requirements.
• Legitimate Interests: Processing for cx77's legitimate interests where these are not overridden by your data protection rights, including fraud prevention, platform security, and aggregated analytics.
• Consent: Processing for marketing communications, where you have provided explicit opt-in consent. You may withdraw this consent at any time.

6. KYC & Anti-Money Laundering Data

cx77 operates KYC and anti-money laundering ("AML") procedures in accordance with international licensing standards. For Pakistani users, the primary KYC document is your CNIC. The following applies to KYC and AML data:

• KYC documents submitted to cx77 are used solely for identity verification, age confirmation, and AML compliance. They are not used for marketing or shared with unrelated third parties.
• cx77 may be required to retain KYC and transaction records for a minimum period as prescribed by applicable regulatory requirements, which typically extends beyond the period of account closure.
• In certain circumstances, cx77 may be legally required to disclose transaction data and identity information to regulatory authorities or law enforcement agencies. cx77 will comply with such lawful requests.
• cx77 may request additional source-of-funds documentation for large transactions or where account activity triggers an AML review.

7. Cookies & Tracking Technologies

cx77 uses cookies and similar tracking technologies on the cx77 platform for the following purposes:

• Essential Cookies: Required for the cx77 platform to function, including session management, cx77 login state, and security features. These cannot be disabled without affecting platform functionality.
• Analytics Cookies: Used to collect aggregated, anonymised information about how users interact with cx77, helping us improve performance and user experience.
• Preference Cookies: Used to remember your account preferences such as language settings and display options.

You may manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using the core cx77 platform but may affect certain features.

8. Third-Party Data Sharing

cx77 does not sell, rent, or trade your personal data to third-party marketing organisations. cx77 may share your personal data with the following categories of third parties where necessary:

• Game Providers: Licensed third-party studios (such as Pragmatic Play, NetEnt, Ezugi) receive session tokens and anonymised player identifiers necessary to deliver game content. Full personal data is not shared with game studios.
• Payment Processors: JazzCash, Easypaisa, and banking partners receive transaction data necessary to process PKR deposits and withdrawals.
• KYC & AML Service Providers: Third-party identity verification and compliance services may process your KYC documents on cx77's behalf under strict data processing agreements.
• IT Infrastructure Providers: Cloud hosting and infrastructure providers that store and process platform data on cx77's behalf, subject to appropriate data security contractual obligations.
• Legal & Regulatory Authorities: Where required by law or lawful regulatory request.

All third-party data processors engaged by cx77 are subject to contractual obligations regarding data security and confidentiality consistent with this Policy.

9. International Data Transfers

cx77 operates under international licensing and may store and process your personal data on servers located outside Pakistan. Where personal data is transferred internationally, cx77 implements appropriate safeguards to ensure an equivalent level of data protection, including contractual protections with data processors.

By registering a cx77 account, you acknowledge that your personal data may be transferred, stored, and processed in jurisdictions outside Pakistan as part of cx77's platform operations.

10. Data Security

cx77 implements a range of technical and organisational security measures to protect your personal data, including:

• 256-bit SSL/TLS encryption on all data transmissions between your device and the cx77 platform.
• One-way cryptographic hashing of account passwords. cx77 staff cannot view your password in plain text.
• Access controls limiting cx77 staff access to personal data to those with a legitimate operational need.
• Regular security assessments and monitoring of the cx77 platform infrastructure.
• Two-factor authentication available to account holders as an additional account security layer.

Notwithstanding these measures, no online platform can guarantee absolute security. You are responsible for maintaining the security of your cx77 login credentials. If you believe your account has been compromised, contact cx77 support via live chat immediately.

11. Data Retention

cx77 retains your personal data for as long as necessary for the purposes described in this Policy:

• Active account data is retained for the duration of your account.
• Following account closure, cx77 retains transaction records, KYC data, and account history for a minimum period as required by applicable anti-money laundering and licensing regulations. This is typically a minimum of five years post-closure.
• Support communications are retained for a period of three years from the date of the interaction.
• Marketing opt-in records are retained for the duration of the consent and for a further period sufficient to demonstrate compliance.

Data that is no longer required for any lawful retention purpose is securely deleted or anonymised.

12. Your Data Rights

Subject to applicable law, you have the following rights in relation to personal data cx77 holds about you:

• Right of Access: You may request a copy of the personal data cx77 holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: In certain circumstances, you may request deletion of your personal data. Note that data retained for legal or regulatory compliance obligations cannot be deleted on request.
• Right to Restriction: You may request that cx77 restrict the processing of your data in certain circumstances.
• Right to Object: You may object to processing based on legitimate interests.
• Right to Withdraw Consent: Where processing is based on consent (e.g., marketing communications), you may withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact cx77 support via live chat or at [email protected]. cx77 will verify your identity before fulfilling any data access or deletion request. cx77 aims to respond to all data rights requests within 30 calendar days.

13. Marketing Communications

cx77 sends promotional emails, SMS, and platform notifications about bonuses, new games, PSL cricket betting promotions, and other offers only to users who have explicitly opted in to receive such communications.

You may opt out of marketing communications at any time by:

• Using the unsubscribe link in any cx77 marketing email.
• Updating your communication preferences in your cx77 account settings.
• Contacting cx77 support via live chat.

Opting out of marketing does not affect transactional communications such as deposit confirmations, withdrawal notifications, account security alerts, or cx77 login notifications.

Users who have applied a self-exclusion to their cx77 account will not receive any promotional communications for the duration of the exclusion period.

14. Minors

cx77 is strictly an 18+ platform. cx77 does not knowingly collect personal data from individuals under the age of 18. Age verification is a mandatory component of the cx77 KYC process. If cx77 becomes aware that personal data has been collected from a person under 18, that account will be suspended and the data will be deleted in accordance with applicable requirements.

If you are a parent or guardian and believe a minor has registered a cx77 account, please contact cx77 support immediately via live chat.

15. Changes to This Policy

cx77 reserves the right to update this Privacy Policy at any time. Material changes will be communicated to registered account holders via the email address on file or via a prominent notice on the cx77 platform. The date of the most recent update is displayed at the top of this page.

Continued use of cx77 following notification of Policy changes constitutes your acknowledgement of the updated Policy. If you do not agree to the revised Policy, you should cease using cx77 and contact support to close your account.

16. Contact

For any questions, concerns, or requests regarding this Privacy Policy or cx77's data practices, please contact:

• Live Chat: Available 24/7 via the cx77 platform.
• Email: [email protected] (plain text – not a clickable link).

cx77 aims to acknowledge privacy-related enquiries within 2 business days and to respond fully within 30 calendar days.